Exhibitions are centers of public relations - a great chance for companies, to schmooze their customers and show their products in a very good light. But that raises the question: Are the big trade show halls able to compete with the other PR efforts of their exhibitors?
In the first part of this series, we became acquainted with different types of print media. So, lets see how it looks in Japan. If you are one of those persons who likes to think in stereotypes, maybe thinking Japanese booklets and flyers are full of colors, manga and kitsch, I can tell you: Of course you are right!
Despite all the new electronic gadgets and advances: Paper is one of the most important media of communication at exhibitions – a fact that let environmentalists mount the barricades. Tons of paper getting wasted, many flyers and booklets are thrown away from the visitors.
Anyway, the importance of paper for the advertising industry can't be denied.
„Trade fair catering is an essential element for customer care and a delicious way to get in touch with visitors“ - the advertising slogan from a huge catering-company. But If you now think of tasteful sushi -or dango-bits at your next visit on Japanese exhibitions, I can tell you: Better prepare a lunchbox.
Everybody loves presents. I guess. But, what to do if there`s no christmas, birthday or any other festival any time soon?
Then you`ll just have to go to exhibitions. Your bags will be full of gifts, I promise. The “Event Promotion Expo” at Big Sight shows the latest opportunities for booth operators, to make their visitors smile.
Exihibitions without assistants is like sushi without soy sauce – it´s possible, but everybody would miss the spice. At least, somebody has to draw the visitors interest for the booths – and the first attetion is mostly to the female booth assistants. During my travellings through Japanese exhibitions, I saw many different kinds of booth assistants and figured out a rough division in three categories.
If you ask German people about their association with the word „Japan“, in the most cases you will hear: Sushi, entertainment electronics, samurai and especially: manga and anime. No wonder: Today, mangas are a multi-billion dollar business, and not only in Japan, also in the western countries it is quite popular. Reasons enough to give these phenomenon it´s own exhibition.
What do German people think, when they hear about exhibitions? Big, crowded halls full of visitors? Sweating people with shirts printed full of advertisement? Loud and intrusive hostesses?
Well, probably they would think of all three situations. As far as I am concerned, I am also thinking about these stereotypes, so I went to Japan. Maybe here, 9000 kilometres away from good old germany, exibitions work different.
2009 was the year of the worldwide economy downturn. Actually we did not feel it as much as we had feared before and so we would like to thank all of our clients and partners for all the good things they let us take part in.
We are looking forward to the year 2010 with all the challenges it might have prepared for us and also wish all our readers a very good year 2010.
You can find the exact location of our office here .
when looking at this chart, which compares the Yen with Euro and US$, it becomes immediately clear, that everybody involved with these currencies has to cope with very volatile developments.
The graph above is based on data from www.oanda.com/convert/fxhistory
It would be so nice to come on a business trip to Japan, switch on your cell phone from your home country and start communicating. But unfortunately only few phones can connect to networks in Japan.
Which phones work, which don't?
The year 2008 was a very special year for welkam.
It started with 2 new colleagues who joined us.
In January we successfully built our first project in Dubai, and it was not really a small and simple booth.
In February, we made our first appearance as exhibitor on the Euroshop.
Beginning of August our first chance to prove that we can do it in India arrived.
And end of August finally was our debut to build an automotive stand, and that in Moscow, Russia.
It was a sometimes tough but in the end very rewarding experience.
We thank all of our clients and partners for these chances, and that they all helped together to make these projects work out.
What happened: As we were pretty busy with our client's projects during the preparation, we asked the good folks at d'art, if they want to plan our Euroshop booth for us.
Our briefing: Make it easy to understand, that we are an exhibition service company -based in Japan.
It is this time of the year again. The activities are becoming a bit less as everybody tries to get their batteries recharged for next year.
We thank all our customers, friends and partners for the great support in the year 2007. And we are looking forward to the year 2008, which holds some great events and developments in the pipe line. Our creativity snowballs will turn into new welkam colleagues, a new office and the Euroshop, to name just a few. Please stay tuned for the announcements of all these events in 2008.
We do wish all our readers a very happy year end and all the best for their health, their families and their business.
We are glad to introduce a new member to the welkam team.
Kumi Oyanagi has joined us in May and has since already made herself useful in all kinds of different challanges. She says " it is so fun" and we believe her. But not only does she seem to enjoy the project work, she also shows a great talent and skill.
For our overseas customers: She is fluent in English.
Here it is! Our renewed homepage!
Thanks to the great effort of the fine folks at AQ !
We hope, that it will have a positive feed back from you, our readers.
Noise pollution is not only bad for anybody’s physical health, it is also a stress factor, which can cause psychological damage. Some exhibitions and events rely heavily on stage shows, which of course have also an audio output.
From our stand builder’s point of view, we recommend a raised floor for every booth, because it makes the wiring so much easier and nicer, as the cables can all be run invisibly under the floor. And it gives arguably an upper market image.
If you ever witnessed a fire in an exhibition hall, you understand, why organizers and hall owners try everything to avoid this.
We don’t want to bother you, dear valued reader, with out dated information about our works. But: here a list of projects, we did in 2005. If you are interested in details, please contact us here
Let’s double the space of our booth by simply building a double story structure over the whole area. Good Idea - if it were that easy.
So you have this great booth design, which to a significant part relies on graphic areas, which show your corporate identity. And now it is time to make these graphic data available for production. It is quite time and cost consuming to create these graphics data and you can save a great deal, if you provide these data in a print ready format.
Of course, every exhibitor on any given event would like to build as high as possible, to make at least his logo visible from everywhere. Unfortunately, there are very seldom venues, where exhibitors are free to build as high as they wish. Organizers try to avoid, that big exhibitors with big budgets are over dominant and thus help smaller stands to make an appropriate appeal, even with smaller budgets.
When you go to an event as exhibitor, chances are, that you need to use appliances, which need power. If you bring power consuming items from your home to a different country, you will need to check the voltage and the form factor of the plugs to make sure, everything is safe and running smooth.