Survey: 83% of all exhibiting companies regard exhibitions and trade shows as important or very important
- a small rise of 2% compared to the data from 2009/2010. The portion for exhibition related spending within the communication budget of the B2B exhibitors has risen slightly from 40% to 43% in the same time frame.These results come from a trend analysis, which was conducted by the Association of the German Trade Fair Industry (AUMA) for the years 2010/2011 in Germany. " The exhibitors realize, that personal face to face communication must not be reduced, if the goal remains to strengthen the own business." says AUMA Board Director Hans-Joachim Boekstegers on November 11 2009 in Berlin.
www.auma.de/_pages/start-e.aspx
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