Ideas, tips and reports about event display construction and management

Euroshop 2008, Feb 23 - 27

by welkamro

The experiment: As an exhibition contractor we tried to act, as usually our clients do.

What happened: As we were pretty busy with our client's projects during the preparation, we asked the good folks at d'art, if they want to plan our Euroshop booth for us.

Our briefing: Make it easy to understand, that we are an exhibition service company -based in Japan.

The concept: An open communication platform - with Japanese elements:
- the paper display, which was a stylization of the vertical writing of characters. There were even some black papers, which hinted the ink.
- the contrast between light on top and heavy at the bottom.
- the slide out benches and storage spaces.
- the red display table, which highlighted some of our projects on "script rolls"
- the Japanese writing, which read "welcome to welkam"
- and the typical Japanese drinks

And the results: Many many visitors stared at our display and a lot of them smiled - we like to believe, they liked it.
A lot of the visitors made the connection to Japan, which was our goal.
Some visitors did not understand the message, but found it interesting anyway and talked to us to ask - also goal in.

The Euroshop is THE event in our industry and we recommend everybody, who is interested in displays and event projects to visit Düsseldorf.
We will be there in 2011, when the next Euroshop will be held.

the Welkam boys Kojichu, Japanese for 'under construction,' is an ongoing notebook of ideas, tips and discoverys we've picked up over the years building displays and managing events around the world.

About Welkam

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We bring your vision to the local stage in Japan and abroad, through trade show booths, events, shop fitting, in short environmental design and communication.

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