Ideas, tips and reports about event display construction and management

Tips & Discoveries

Communication with visitors

by welkamro

When you look up the word „exhibition“ in a dictionary, you would find „reach for potential customers“ as an importat goal for trade shows. If you had ever walked through Japanese exhibition halls, you would know: Japanese booth assistants will take the word „reach for“ literally.

Not open to public – a „good advice“ you can see on many homepages and entrance halls at Japanese exhibitions. So, what can people do, if they´re interested in business-exhibitions, but no part of a highly important industry?

exchange rates

by welkamro

when looking at this chart, which compares the Yen with Euro and US$, it becomes immediately clear, that everybody involved with these currencies has to cope with very volatile developments.
The graph above is based on data from www.oanda.com/convert/fxhistory

cell phones in Japan

by welkamro

It would be so nice to come on a business trip to Japan, switch on your cell phone from your home country and start communicating. But unfortunately only few phones can connect to networks in Japan.
Which phones work, which don't?

Noise Levels for Loud Speakers

by welkamro

Noise pollution is not only bad for anybody’s physical health, it is also a stress factor, which can cause psychological damage. Some exhibitions and events rely heavily on stage shows, which of course have also an audio output.

From our stand builder’s point of view, we recommend a raised floor for every booth, because it makes the wiring so much easier and nicer, as the cables can all be run invisibly under the floor. And it gives arguably an upper market image.

Fire Safety

by welkamro

If you ever witnessed a fire in an exhibition hall, you understand, why organizers and hall owners try everything to avoid this.

Let’s double the space of our booth by simply building a double story structure over the whole area. Good Idea - if it were that easy.

Digital Graphics

by welkamro

So you have this great booth design, which to a significant part relies on graphic areas, which show your corporate identity. And now it is time to make these graphic data available for production. It is quite time and cost consuming to create these graphics data and you can save a great deal, if you provide these data in a print ready format.

Height and Set Back Rules

by welkamro

Of course, every exhibitor on any given event would like to build as high as possible, to make at least his logo visible from everywhere. Unfortunately, there are very seldom venues, where exhibitors are free to build as high as they wish. Organizers try to avoid, that big exhibitors with big budgets are over dominant and thus help smaller stands to make an appropriate appeal, even with smaller budgets.

the Welkam boys Kojichu, Japanese for 'under construction,' is an ongoing notebook of ideas, tips and discoverys we've picked up over the years building displays and managing events around the world.

About Welkam

We can help you with your next event!
We bring your vision to the local stage in Japan and abroad, through trade show booths, events, shop fitting, in short environmental design and communication.

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